Analyzing Images Essay

Analyzing Photos

In the buyer driven society that we live in, major suppliers are always looking for ways to produce effective marketing so that the general public can buy all their product. To relate to the population in these advertising, advertisers produce an image using a subject, numerous objects, one of a kind placement of the objects, and specific color and light. Advertisers may also use the gaze, pose and mouth location of the versions in their adverts to market their product efficiently.

The clothing company Navegacion employs the technique of image creation in one of their latest advertisements found in GQ magazine. This advertisement incorporates a man in the late 30's gazing forward with a smile on his deal with. In this advertisement, the very comfortable looking and rich version dominates the foreground. And the background, one can possibly see a very well lit, peaceful, and peaceful beach picture. At the core ad the words " Get around life" can be found in white letters (Nautica). These kinds of words with this photo give a perception that the people that wear Navegacion clothing will be modern day explorers that can understand very effectively through normal life. Nautica uses many previously mentioned practices to get in touch to their prospective customers and possibly persuade them to buy their products. That is; if that they, too, need to effectively navigate through life!

In the advertisement there is just one model. He's placed in an extremely dominating situation at the foreground of the advertising. Because he may be the sole unit and he is also in a very dominating situation, almost inclined into you, your attention is quickly directed toward him. When ever one discusses the model one gets a sense of modern day adventure and navigating throughout the modern day globe. He is certainly an adventurer, successful, wealthy and is a very independent person that only is dependent upon himself.

In the background of the ad there is a very calm beach landscape. Even though the beach front is of extra importance it relates...

Offered: Page

Navegacion. Advertisement. GQ 4 Aug 2006: 25



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