Citizens Can Benefit from Market-Driven Writing in Hk.  Seriously Examine. Essay

The market-driven mechanism has designated some value of journalism in Hk. As the word " market-driven” has suggested, journalism turns into business-oriented in Hong Kong. While some people consider market-driven writing a good transform, a lot of problems are also arisen because of this practice. In this paper, we intend to examine the huge benefits and disadvantages of market-driven journalism in Hk to see whether citizens can benefit from it. Ahead of talking about the pros and negatives of market-driven journalism in Hong Kong, i want to first provide a clear definition of the topic. " Citizens” in the topic means readers or audience. The definition of " market-driven”, in this context, means action in order to get the maximum income. According to Oxford Advanced Learner's Book, " journalism” is " the work of collecting and writing information stories intended for newspapers, publications, radio or television” (699). In market-driven journalism, " the reader or perhaps viewer is actually a ‘customer'. The news is a ‘product'. The circulation or perhaps signal place is now a ‘market' ” (McManus 1). In fact , market-driven journalism is actually a response to the fast-changing characteristics of media. Over the past years, many different fresh forms of press appeared. Thus, the competition becomes keener among different multimedia institutes. Consequently , they need to find a way to make themselves stand out and will sell well. Most people assume that the biggest advantage of market-driven journalism is that readers can get what they want because mass media institutes is going to " serve” them accordingly as they are the " customers” who acquire news. Yet, this might not really be as good as what average person thinks. Once practising market-driven journalism, the news selection process will be focused on business interests but not according to the importance of the news itself. As a result, people sometimes will probably be misled since media agenda have a fantastic influence about public schedule. Sometimes, help to make the news offer well, mass media organizations use words...

Cited: " Writing. ” Oxford Advanced Student 's Book. 6th impotence. 2000.

Kovach, Costs, and Mary Rosenstiel. The Elements of Journalism: What Newspeople Should Know and The Public Should Expect. New York: Overhead Publishers, 2001.

McManus, John. Market-driven Journalism: Let the Resident Beware?. Thousand Oaks, CALIFORNIA: Sage Magazines, 1994.

Retief, Johan. Mass media Ethics: An intro to Dependable Journalism. Hat Town: Oxford University Press, 2002.



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