SOUTHWEST FLIGHT COMPANIES STRATEGIC MANAGING CASE STUDY Dissertation

TACTICAL MANAGEMENT

EXAMPLE

SOUTHWEST AIR CARRIERS

SÜLEYMAN SİNAN ÖZTÜRK

EBS 5103

IDEAL MANAGEMENT

TRAINER: DR . AHMET BEŞKESE

BAHÇEŞEHİR UNIVERSITY

Might 2013

Contents

CONTENTS................................................................................................................................... 2 INTRODUCTION:......................................................................................................................... three or more THE HISTORY:.............................................................................................................................. 3 CASE RESEARCH: PESTEL STRUCTURE................................................................................. 5 CASE ANALYSIS: JORDAN PORTER'S FIVE FORCES CONSTRUCTION................................. 7 CIRCUMSTANCE ANALYSIS: COMPETITIVE PROFILE MATRIX.............................................................. 9 CIRCUMSTANCE ANALYSIS: VALUE CHAIN EXAMINATION......................................................................... 10 ECONOMIC ANALYSIS............................................................................................................. doze SWOT EXAMINATION....................................................................................................................... 16 SPACE MATRIX.......................................................................................................................... 18 TOWS MATRIX:.......................................................................................................................... 21 QSPM: QUANTITATIVE PROPER PLANNING MATRIX................................................... 22 LAST EVALUATION AND RECOMMENDATIONS................................................................ 24 BIBLIOGRAPHY......................................................................................................................... 26

INTRODUCTION:

Through this strategic examination report, I will try to identify, speculate and integrate the evaluation of Southwest Airlines (SWA).

First, I will summarize the situation of SWA, in order to see the big picture better. Then I will evaluate the analysis and speculate to be able to clarify the uncertainties. Finally, I will incorporate the whole info to give a distinctive strategy for the company.

THE HISTORY:

The company was founded by a San Antonio entrepreneur Ruben Rolling and Herb Kelleher, A New Jersey born legal professional in 1967. In the early years, they have fought together with the major flight carriers legitimately in order to lift off the airplanes. They need to carry out extreme the lobby in the early years which advantageously a new warrior persona within the workers. The early executives of the company were experts of airline industry who were Lamar Day job from Trans Texas and Howard Putnam from Combined Airlines. Following them Herb Kelleher required the CEO position and expanded the organization to $270 million in revenue.

They may have dominated the airline market and attained financial income for progressive, gradual 31 years. The primary concentrate of the the business version for the company was to decrease the cost. They may have basically eradicated the frills served in the trip that was luxuriously proposed by the competition. They have reduced cost of routine service by using one type of efficient aircraft basically Boeing 737. They have avoided to prepare flight for complex international airports and stayed with the much less popular international airports to achieve more quickly turnarounds. That they had used no ticket quantities which reduced the time and workforce inside the boarding period. They have been the first company to consider online arranging to respond the expanding necessities from the customers.

Caution Bells happen to be Ringing for SWA

In the last years, they may be facing several challenges that are shaking the stability of the organization performance. The management of the company is promoting and the new management needs some instances to support team job and entertaining culture in the company. The previous...

Bibliography: Morning Star. (2013). Retrieved May possibly 15, 2013, from Progress Profitability and Financial Percentages for

Southwest Airlines: http://financials.morningstar.com/ratios/r.html?t=LUV



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