Graded Product Planning Part Essay


An investigation in to the impact of customer service of low cost flight companies on buyer choices



A study into the influence of customer care of affordable airlines about consumer options


1 . 1 Primary Personal Examination of Candidate's Skills

To learn my own personal skills I had to carry out my personal SWOT analysis which helped me to know my power, weaknesses, options and risks that may have got impact on my own work and further investigation. When you are performing the SWOT analysis I was trying to always be objective about myself when it was the only way to acquire real information regarding my personal expertise. MY PERSONAL SWOT ANALYSIS:


Good interaction skills

Hard worker

Team player

Very good time keeping

Good THIS skills


We am not just a native British speaker


I can get bored easily easily don't get the subject interesting


Accomplish a good research in order to attain more information Speak to others to get information about the analysis Improve my personal English while working on my investigation


Lack of period due to different HND assessment to be done

Sentence structure mistakes inside my report

I am aware that I will likely need to work on my personal impatience in order to carry out a great research about the research and I must be careful with my grammar in order to set a professional survey. I will also have to make sure that I will organize my personal study some have enough time for you to finish all my assessments on the time. 1 . 1 A suitable Title with the Project

An investigation into the influence of customer care of affordable airlines about consumer alternatives

1 . 2 Statement of the issue to become investigated

This research will talk about the customer support and its effect on customer's choices of two primary leading low cost airlines in the UK: Ryanair and EasyJet. Customer support is very important for an organization as it helps separate a company from its competitors. Buyers will more probable choose and stay devoted to company that provides excellent customer service when compared to a company with poor customer support. Consequently, the organization sales and profit will stay high. Contrarily, companies with bad customer care may reduce their customers, that may have an impact on the sales. Let me cover who have the relevant customers are and what their demands are. Ryanair business strategy is all about the retail price. They focus on all fare-conscious customer and those who bargain on comfort. How they take action? They concentrate on cost containment which allows them to continue to keep their costs down and achieve their financial objectives. On the other hand EasyJet offer slightly more expensive seats but contrary to Ryanair they target organization customers and customers whom care about coziness. I will check out what exactly clients are looking for in terms of low cost flight companies. If it's the client service they care about or they just want to travel while cheap as is feasible.

1 . 3 Aspires and Objectives of Task

The end result the corporation shines pertaining to is called a target. Goals are ideally set up, specific, considerable, attainable, genuine, time-targeted aims. Objectives are derived from target itself pushing action. It implies directions and reflects the desired end result for individuals, groups and agencies. The words goal and target are for many people very confusing, because they the two mean an achievement. The key difference together is the time frame, which simply means that you have to starting set your company goal (you set that for very long term) and achieve along with your objectives. This investigation offers 2 main objectives that will help me to make a contribution to it accomplishment in judging the impact that customer service experienced on consumers choice with regards to low cost airlines such as Jones air and EasyJet. Initial...


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