Innovation Managing Essay


Group Assignment

Word count number: 2245

Particular date of Submitting: 06/06/2012


The following survey is based on Development management, which will cover the details regarding Apple Inc. It provides product advancement, process development, service development and obtain. It also identifies about Apple's strategy of developing value in products by making use of technology and some suggestion because consultants.

Apple can be an American international, which discounts in design and style and sell of premium selection electronic item like iPhone, iPad, Computers (Macbook) and iPod etc . Founded in 1976 and now is one of the top rated companies on the globe. It is the greatest technology company by their profit and revenue. Apple is known due to the innovative WIDE ARRAY OF PRODUCTS. They are offering more than the customer's expectations. Apple is well known because of its hardware and software product. In equipment, Macintosh may be the range of computer system like, iPod, iPad, iPhone and Macbook. As well as their software items range is very unique for example , Mac OPERATING-SYSTEM X operating system, iTunes press browser, Safari web browser, iOS operating system to get mobile and iPad, creativeness and multi-media software iLife and productivity software iWork etc . Apple, along with it's quality products, is renowned for it's prior to sell and after sell customer satisfaction as it gives superior kind of in order to it's costumers. Apple can be Pioneer for high quality Macintosh computers, its product style and technology is remarkable. It has its R & D centre in Washington dc and style team leaded by it is most efficient Engineer and artist Mr. Jonathan Ive. Apple management contains a tradition penalized always open for ideas from their workers. Along with this Apple also built a lot of acquisitions to produce value in their product and save time for new technology. Some essential acquisitions created by them are Next, P. A. Semi, Lala. com and Anobit and so forth

Just how Apple uses technology to create value

Apple can be identified with the seven main points regarding how applying technology to create value. These kinds of points include * Updatable Apple operating-system,

5. I-Tunes,

5. Apple shop,

* Easy and useful design and style,

2. Quick learning period,

* Better battery efficiency,

2. One segmented product on each category.

Apple produces its new operating system continually, which helps its prior series products. Most companies develop new main system for only their new devices, so their customers who had purchased previous series gadgets suffer from that approach. Yet , the costumers of Apple do not have this kind of kind of activities. For instance, I-phone 3 was the first cellular phone of Apple. It was released on January 9, 2007. Apple designed new os for I-phone 3 this year which supports most application in Apple Store. The majority of new type of applications could be work with the new operating system. Relating to Barney, J. (2002), that was an important worth for consumers. This approach permits Apple's consumers to have the same level of fulfillment with the commencing. The second key value is the I-Tunes. Apple offered to their customers to buy one music instead of complete album. Individuals are generally ready to buy the struck songs instead of whole project. Apple follows customer's behavior closely. Therefore , Apple developed new music system. I-Tunes has not been only creative idea although also beneficial idea due to the customers. For this reason, I-Tunes was the great development. The third benefit is the Apple Store. Most applications have time for Apple costumers in Apple Retail outlet. These applications consist of the categories of ebooks, office, work, education, entertainment, TVs, financial, games, overall health, life style, treatments, music, routing, news, newsstand, photograph and video, research, social networks, sports, journey helpers and outlook. In each category, there are numerous applications to get Apple costumers. Steve Careers stated those applications manufactured...

References: 1 ) Apple Inc. (2011) Apple Inc. Total annual Reports 2011, UK [online]. Offered from: (Accessed 13 May 2012).

3. Apple Computer Incorporation. (2006) 1st Quarter 10Q. Retrieved Mar 19, 06\, UK [online]. Obtainable from: (Accessed 13 May 2012).

4. Apple Computer Inc. (2006) Q2 2006 Unaudited Summary Info UK [online]. Readily available from: on 5/6/06 (Accessed 13 May 2012).

5. Apple Computer Incorporation. (2006) Apple Reports First quarter Results. Retrieved April 23, 2006 UK [online]. Available from: (Accessed 13 Might 2012).

6th. Apple Inc. (2008) Annual Statement 2008 Contact form 10-K Processing. UK [online]. Available from: (Accessed 13 May 2012).

7. Apple Inc. (2009) Twelve-monthly Report 2009 Form 10-K Filing, UK [online]. Available by: (Accessed 14 Might 2012).

8. Apple Inc. (2012) Investor Contact, UK [online]. Obtainable from: (Accessed goal June 2012).

9. Boddie, J. (2005) Has Apple Hit the proper Disruptive Records? Strategy & Innovation, (July – August), 3-4.


eleven. Deutschman, A. (2000). The Second Coming of Steve Jobs, Broadway Literature, New York, New York.


13. Elmer-DeWitt, P. (2009). How Apple Sliced Its Pie in 2009. UK [online]. Readily available from:, (Accessed 12-15 May 2012)


12-15. Grossman L. (2010). Launch Pad. Really Here. It's Hot. But you may be wondering what on Earth was the iPad For? Time, 04 12, 2010, 34-37.


seventeen. Hesseldahl, A. (2008). Now That We Have All the IPods, BusinessWeek, 15 12 , 2008.


nineteen. Kahney M. (2004). The Cult of Mac. Not any Starch Press Inc., Bay area, CA.


21 years old. Kehoe M. (1996). Apple Shares Drop Sharply, The Financial Moments, January 19, 1996.


3. Mark E. and Crossan M. (2005). Apple Computer system Inc.: iPods and iTunes, Ivey Case Studies, Richard Ivey College of Organization, Ivey Posting, 1-14.


25. O'Brien, E. (2009). Nokia Posts $1. 36 Billion dollars Loss because Sales Fall 20%, UK [online]. Available via: (Accessed 02 June 2012).

twenty six. Purdy M. (2009), 2010 Outlook and Forecast: Cellular and Cellular Communications. UK [online]. Available via: (Accessed 15 Might 2012).

28. Schonfeld Electronic. (2010), Smart Phone Sales Up 24%, iphone's Share Nearly Doubled recently. UK [online]. Available by: iphone-sales-2009-gartner/

(Accessed 03 06 2012).

28. Southerland, At the. (2009), Hopeful Forecast: SmartPhones Sales Grow 11 Percent in 2009. UK [online]. Obtainable from: (Accessed goal June 2012).

29. Shelton Robert (2009) ‘Integrating Product and Assistance Innovation', Commercial Research Institute, May/June.


thirty-one. Wozniak, T. and G. Smith (2006), iWoz: Computer Geek to Cult Icon: How I Created the Personal Pc, Co- Founded Apple, together Fun Doing It, W. Watts. Norton & Co., Nyc.


33. Yoffie, D. N. (2005). Apple computers., 2005. Harvard Business School Case Studies, August (705-469), 1-10.



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