Lux Company Promotion Article

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Promo

Lux campaigns have wooed millions of hearts over

the decades. Popularly know while the beauty cleaning soap of

film stars, Lux has been an intimate partner from the

brightest celebrities on the big screen for decades. A great

ode for their beauty, an announcer with their stardom,

sales strategies on Lux have presented film

celebrities across the land, promising their very own beauty to

ordinary women.

In Bangladesh, almost all of the gorgeous faces in

media coming from different generations have been

associated with Lux over time. To name a few

will be Doyel, Champa, Suborna Mustafa, Nipa, Shakila

Zafar, Bipasha Hayat, Afsana Mimi, Shomi Kaiser,

Ramolli, Kushum Shikder and Aupi Karim.

Yet , this celebrity depended connection was

slowly and gradually seen to get losing relevance, as consumers

were beginning to question if the film stars actually

applied the brand. Therefore, for the first time the film star

was used as a communication unit and not as the

key feature from the ad. With all the new

interaction strategy, the film celebrity is used strictly

as a conversation device to portray celebrity quality in

every Lux user.

Branding story: В What is the common seductive website link between The show biz industry actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief M. Jayalalithaa? They have all attempted selling a soap sooner or later or the other.

And the cleansing soap is Lux, the high grade beauty soap from buyer products organization HUL. " Lux has been the epitome of magnificence for the Indian woman and inspires all females in India to enjoy the process of beautifying without any constraints, ” says Srikanth Srinivasamadhavan, category head, personal wash, HUL.

Lux—derived from your word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the bathroom soap category. It was placed as a natural beauty soap in India, and HUL has since used successful film actors of the time—such since Leela Chitnis, Madhubala, Hema Malini...



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