Marketing Survey Dawlance Composition

MARKETING PREPARE

PRESENTED BY:

GROUP #03

• SUMBEL M ASGHAR

• ANILA RANI

• MUHAMMAD YASIR

• NASIR AHMAD

• AJMAL KHAN

• TAYYABA IFTIKHAR

• AEYSHA MUNAWAR

• HUMAYUN WAHEED

SHOWN TO: MAM HUMAIRA KHAN

Acknowledgement

Almost all praises and thanks to Changeless Allah. The Lord and Inventor of this world by whose power and glory all good things are completed. He is likewise the most merciful, who best owed about me the, ability and an opportunity to focus on this job.

WE are grateful to the respected tutor Miss Humaira khan who also guided all of us in just about every step on this project. Certainly, without her kind assistance we may not be able to even commence this job. May JAHVE give her the prize which the girl deserves. Were also thankful to all all those members whom are related to dawlance0.

In the end, we are thankful to all my teachers and possess a lot of prayers for them who produce the knowledge. Below we have exceptional thanks for Miss Humaira khan whose direction guided me to complete my final project.

MEMBERS OF GROUP #03

DEDICATION

" We all dedicate the projects work to our FATHER AND MOTHER and respected EDUCATOR who taught and hold OUR practical every stage of OUR lives.

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DAWLANCE

(UNITED REFRIGERATOR INDUSTRIES LIMITED)

Dawalnce Centre,

7/4, CivilLines-9,

Dr . Zia-ud-Din Ahmed Highway,

Karachi.

Tel: +92-21-5652450-9

Send: +92-21-5674643

E-mail: [email protected] com. pk

Pertaining to export inquiries: [email protected] com. pk

Intended for service requests: [email protected] com. pk

BUSINESS SUMMARY

Dawlance is a big local company of refrigeration industry in Pakistan. Soothing all engineering capabilities and very good finance and of course specialized know-how to produce internationally accepted quality wine bottle coolers locally As Dawlance has very strong commercial base and deep-rooted promoting network in Pakistan, they will don't truly feel any threat from any one of their rivals, either regional or by importers. Almost all Dawlance products are made intended for middle, upper-middle and upper class. Present market share of Dawlance refrigerators is 65%. In the light of above evidences, it could be said that Dawlance can be described as leading firm, due to its prominence in the market, affordable prices, and availability of spare parts and after sale services, etc . Therefore people want to buy many. Dawlance is dominant in the Pakistan marketplace because certainly not of its marketing strategies although least competition by. It implies, it is not the particular marketing strategies of any company which in turn plays a dominant function but it the success of product is based on the marketing strategies as well as the procedures of the Govt i. e. favorable or perhaps unfavorable.

DESK OF CONTENTS

Introduction ……………………………………………………………………… 7 Good Industry in Pakistan ………………………………………………….. 12 Good Organization …………………………………………………………. 13 Information about the Organization …………………………………………….. 14 Vision, Mission ………………………………………… ………………………. 18 Products / Services ………………………………………………………………. 15 Organizational structure …………………………………………………………. 17 SWOT analysis………………... ………………………………………………… 21 Abilities used and acquired ………………………………………………………….. 31 Marketing plans ……………………………………………………………… thirty-three Product life cycle ………………………………………………………………… forty-five Conclusion ……………………………………………………………………….. 51 Recommendations ………………………………………………………………………... 52

HISTORY OF HOME APPLIANCE MARKET IN PAKISTAN

Cookware are the necessities for living, without cookware it is very difficult to spend existence. It was the time when people would not have the washing machines, fans, surroundings coolers,...



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