My Inform Case Composition

MyAlert Case

Can be MyAlert an excellent business idea? Why?

Following reading and analyzing the situation we are able to the actual next SWOT analysis for the company from the situation it happened in 1999:

-

STRENGTHS

First to experience.

Strategic partners.

Customized support.

Innovative assistance.

Experienced manager.

-

--

OPORTUNITIES

Total new industry.

New business chances.

Emerging industry.

Is already doing work in another funnel.

WEAKNESESS

Excessive technology expense.

Low knowledge as a team.

--

THREATS

Fresh competitors.

Quickly and energetic environment.

Even as can see Mister. Jorge Mata had good arguments to think in his thought: -

Was the first to find the business opportunity in the mobile notifications. The idea had been working well at another channel (Internet). The mobile phone industry was growing very quickly.

They offered a number and tailor-made services.

Besides as MyAlert will be the first in the market, the technology expenditure could became a durability and turn that in an admittance barrier, factor that actually happened.

For these reasons we could assert that MyAlert was obviously a good business idea. Which can be the competitive advantage of MyAlert when it is released? How the competitive advantage and business model evolves? Why? Is it sustainable?

The competitive advantage of MyAlert at the begging was its own scientific platform (MAGO). The platform was Valuable because was the primary of the business also it was Inimitable, Rareness and First due to they will developed this from the damage and was the initial in the market specifically designed for its business design.

Content

Creation

Design &

Packaging

1- Corporate Clients

Distribution

Revenue

2- Some other clients

Provision of Infrastructure (Mobile Operators)

Looking at the value chain of MyAlet we can see highlight in crimson their core activity, their particular platform allowed them to deliver the content toss the network for the final customers, the key was that the platform has a great scalability able to...



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