Essay in Project

Bajaj Allianz Basic Insurance Co. Ltd.

LOVELY PROFESSIONAL UNIVERSITY OR COLLEGE DEPARTMENT OF MANAGEMENT

Statement on Summer Training

" A STUDY OF STRATEGY AND FUNCTIONING OF FIELD CAUSES IN BAJAJ ALLIANZ GENERAL INSURANCE” Submitted to

In partial fulfillment of the Requirements for being Degree of Master of Business Administration

Published by:

Name of the scholar University Move No . School Reg. Number Ankit Kumar S1803B32 (2nd SEM) 10810218

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL SCHOOL 1

Bajaj Allianz General Insurance Company. Ltd.

PHAGWARA (2009)

QUALIFICATION

This is to certify that the project eligible " A STUDY OF TECHNIQUE AND PERFORMING OF DISCIPLINE FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE”is a bonafide work of ANKIT KUMAR, a student of

Lovely Specialist University, Chaheru, Phagwara (Punjab)-144402, bearing Registration Number-10810218, and was effectively conducted in BajajAllianz General Insurance Co. Ltd., Ghaziabad Office, coming from 1st Come july 1st 2009 to 14th September 2009, intended for the part fulfillment of the course M. B. A of Wonderful Professional College or university, Phagwara (Punjab).

Mr. Rahul Tomar, Direct Marketing Incharge (Sales Manager) BajajAllianz Standard Insurance, two

Bajaj Allianz General Insurance Co. Limited.

Ghaziabad.

ACCEPTANCE

" No man is usually indispensable but there are certain persona without which the quality work suffers their particular guidance turns into important in acquiring quality results”.

I would like to convey my honor to all people who gave me the options to finish this thesis. I want to appreciate Sales Administrator, Bajaj Allianz, Ghaziabad, Mister. Rahul Tomer for offering me permission to start off this thesis in the first instance, to accomplish the necessary research work and for becoming my Business Guide. Which has a deep impression of honor and very humble submission I would really like to express my heartiest gratefulness to my own Faculty Guideline Lect. Rohit Duggal, whose help, stimulating suggestions and encouragement allowed me to in all the times during the research intended for and composing of this thesis.

I are also grateful to my parents and close friends who inspired me that will put my greatest efforts.

a few

Bajaj Allianz General Insurance Co. Limited.

Date: Unsecured personal:

(ANKIT KUMAR)

TABLE OF CONTENTS

Sr. No

1 ) 2 . three or more. 4. 5. 6. six. 8. being unfaithful. 10.

MATERIAL

INTRODUCTION SECTOR PROFILE FIRM PROFILE TARGETS OF STUDY RESEARCH STRATEGY DATA EXAMINATION & PRESENTATION OBSERVATIONS & FINDING RECOMMENDATION

PAGE

your five 10

twenty-one 31 33 39 60 52 54 55

BIBLIOGRAPHY

QUESTIONNIARE

some

Bajaj Allianz General Insurance Co. Ltd.

INTRODUCTION

5

Bajaj Allianz General Insurance Co. Limited.

INTRODUCTION

A marketing strategy is a process that can allow a company to completely focus its (always limited) assets on the very best opportunities to boost sales and achieve a eco friendly competitive benefit. Marketing strategy as being a key portion of the general corporate and business strategy marketing strategy is most powerful when it is an important component of corporate and business strategy, defining how the corporation will participate customers, prospects and competitors in the market arena for success. It truly is partially produced from broader corporate strategies, company missions, and company goals. They must flow in the firm's objective statement. Fortunately they are influenced with a range of mini environmental factors.

Marketing strategy and sectarian techniques and activities: A marketing strategy also serves as the foundation of a marketing strategy. A marketing prepare contains a collection of specific activities required to effectively implement an advertising strategy. By way of example: " Use a low cost merchandise to attract consumers. Once our organization, via the low cost merchandise, has established a relationship with consumers, we will sell further, higher-margin product or service that improve the consumer's conversation with the cheap product or service. "

A strategy consists of well thought out group of tactics. Although it is possible to create a trickery...

Bibliography: Kothari C. R., (1999) Analysis Methodology, Wishwa Prakashan Kotler P. and Armstrong G., (2005) Concepts of Marketing Fresh Delhi, Prentice Hall of India

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Kotler G., (1999)Marketing Administration Analysis, Planning, Implementation and Control, Fresh Delhi, Prentice Hall of India Saxena Rajan, (1999) Marketing Administration, Tata McGraw Hill

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