Swot Examination Essay

SAVONIA COLLEGE OR UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION, KUOPIO

SUCCESS FACTORS OF A CHINESE LANGUAGE RESTAURANT

Peipei Xu Hospitality, Tourism and Catering/Business Government Bachelor‟s thesis Degree system International Organization

January 2012

SAVONIA UNIVERSITY OR COLLEGE OF TECHNIQUES SAVONIA BUSINESS

Degree Program, option

Degree Programme in International Organization, International Administration Author(s)

Peipei Xu

Name of research

Success elements of a China restaurant, Dragon Sheng

Kind of project Time Pages

Thesis

Supervisor(s) of study

18. 1 . 2012

44+ 5

Executive business

Anneli Juutilainen & Pentti Mä kelä

Abstract

Dragon Sheng

The thesis provides two main purposes. 1st, it should find out the factors which make the Chinese restaurant Dragon Sheng be successful. Second, their objective should be to know customers‟ satisfaction of Dragon Sheng. The comprehensive literature review records the administration in cafe, brand building, service style, and consumer relationship expansion. The primary data was gathered through qualitative research technique and personal interview were applied to collect info on customer benefit, customer retention, and expectations of the cafe and the business practices of Dragon Sheng. Seven Monster Sheng consumers and the owner of Monster Sheng had been involved in the interview. Based on the collected info, the success factors of Dragon Sheng can be summarized as pursuing: efficient demand and capacity management in Dragon Sheng, close interactions with consumers, tasty food and inexpensive price points. Customers had been satisfied with Dragon Sheng‟s support and food. In addition , that they gave Monster Sheng a few future creation suggestions. In line with the study, it could be clearly viewed that there are however some problems Dragon Sheng need to talk about even if the restaurant operates effortlessly. Potential rivals will enter into this organization field in Kuopio any moment, so Monster Sheng will need to pay more attention to increasing it is market share and improving its service quality.

Keywords

Client relationships, services marketing, marketing, pricing Notice

CONTENTS

you INTRODUCTION...................................................................................................... some 2 MATERIALS REVIEW........................................................................................... 6 2 . you Success.............................................................................................................. six 2 . two Managing ability and demand........................................................................ 8 installment payments on your 3 Customer relationship...................................................................................... 12 2 . four Pricing.............................................................................................................. of sixteen 2 . 5 Branding.......................................................................................................... twenty one 3 EXPLORATION METHODOLOGY............................................................................. twenty-four 3. you The purpose of the study............................................................................. 24 several. 2 Method.................................................................................................... 24 three or more. 3 Info analysis method....................................................................................... 28 3. 4 Data validity and reliability............................................................................. 35 4 THEMATIC FINDINGS.......................................................................................... 32 4. 1 Background of Dragon Sheng......................................................................... 32 four. 2 Essential factors drive Dragon Sheng to success.................................................... 33 5. 3 Customer satisfaction of Monster Sheng.......................................................... 32...



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