The Consumer Study From Advertising To Mattering Essay

The customer Study:

Via Marketing to Mattering

The UN Global Compact-Accenture CEO Study on Sustainability

In collaboration with Havas Media RE: PURPOSE

Contents

Introduction

3

Optimism and quality of life: a three-speed world

5

Business: faltering to live approximately greater anticipations

6

Accountability: governments, business and rising expectations

7

From idea to behaviour: durability and purchasing decisions

9

Appointment expectations, gratifying needs: a closer connection

eleven

Integration, creativity and transparency: implications for people who do buiness 13

one particular

From Promoting to Mattering

Generating Business Value by Meeting the Expectations

of 21st Century Persons

The EL Global Compact-Accenture Study in Sustainability

In collaboration with Havas Multimedia RE: GOAL

In this companion report to the world's major CEO study on sustainability to date, 35, 000 buyers worldwide give their thoughts about their quality lifestyle, expectations about business and governments, and attitudes towards sustainable brands.

June 2014

2

Introduction

The global economic system is not on track in order to meet the demands of

an expanding population within environmental and resource

limitations: that is the impressive view in the 1, 1000 CEOs that participated in the most recent ALGUN Global Compact-Accenture

CEO in Sustainability. one particular Despite growing commitment to

environmental and broader sustainability issues, business leaders imagine the global economic climate is lagging behind the action necessary to set us on a more sustainable pathway.

While a majority of CEOs find sustainability since critical for the future achievement of their business, many express a sense of

‘frustrated ambition' at the pace of change in embedding sustainability into core business and global markets. At the centre with their dilemma is actually a struggle to assess the business value of sustainability, and to trail the advantages of implementing a command position in their industries.

Leading to CEOs' disappointed ambition is a challenge of interpreting signals from consumers, the group consistently

identified by business leaders as the utmost important in guiding their very own action on sustainability. We see clear signs that consumers expect even more from corporations, from higher honesty and

transparency, to greater impact on global and native challenges and a more dependable stewardship of natural assets and the environment. Yet amongst business leaders there is a perception that businesses have did not engage the customer on durability; that companies' reputation and performance on environmental, social and governance problems are not telling consumers'

purchasing decisions; and this industry leaders on durability are not being rewarded by market.

With market elements increasingly driving a car business approaches to sustainability, an in-depth knowledge of consumer

opinions is critical to inspire quicker progress, and also to

unlock the entire potential of the private sector in addressing these issues. This year, for the first time, Accenture

and Havas Multimedia Group's RE: PURPOSE have collaborated to

extend the reach with the UN Global Compact CEO Study on

Sustainability to encompass the lovely view of consumers around the world. To this end, we have carried out a study of 30, 500 adults

Sharon Johnson

CEO

Havas Press RE: GOAL

3

Philip Lacy

Managing Director

Strategy & Durability

Accenture Asia Pacific

around twenty countries to understand what they expect

via business and also other institutions; what ‘sustainability' way to their selections and behaviour; how durability

issues effect their getting decisions; and how superior

performance on sustainability can better engage consumers,

driving worth creation and genuine competitive advantage.

The study suggests that most brand-initiated dialogue in

sustainability fails to connect with the priorities of shoppers, and shows that better understanding and harnessing the link between practices and expectations may possibly...

References: one particular UN Global Compact and Accenture, The CEO Examine on Sustainability

(2013)



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