Whole Foods Essay

MAN 374 Individual Case

Summer 2013

Whole Food Case Evaluation

Since David Mackey exposed the initial Whole Food Market in 1980, Whole Foods is continuing to grow into one in the largest supermarkets chain in the nation. Inside the 80s, Complete Foods extended mostly through acquisition. Simply by late 90s and early 2000s, Whole Foods extended more through opening their own new shops. By 2006, it became the country's largest natural foods full chain and was listed on the Fortune 500 list. This kind of paper is likely to discuss Entire Foods' technique, the resources of Whole Foods that leads to its success, their social quests, as well as the difficulties the Whole Food is facing. Whole Foods' Strategy: Convert the organic and natural food stores shopping experience Whole Food made a breakthrough in the natural grocery stores because it offers transformed the image of organic and natural food store from unreliable and inferior grocery shopping to the reverse. Whole Foods did that through two approaches: educating customers and creating an engaging and interesting buying experience by their shops. It shows their food in desirable and interesting layouts, renovates their stores with contemporary and clean designs. It gives out essays and put up signs in shops that explained concepts like sustainable, cost-free range, and certified organic and natural. The education makes customers feel comfortable with their obtaining. By teaching the public in natural meals concepts and providing transformative shopping experience, Whole Food attracts popular customers and has made famous nature meals. There are 3 key resources that give Whole Food a sustainable competitive advantage more than its direct competitors: (1) size and scale; (2) employees with experiences in conventional supermarkets; (3) Division efficiency and decentralized administration. These methods create a special and built-in system that reinforce match among the industry’s business operation and technology skills, allowing it to derive one of the most out of the value it created....



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